AI Content Masterclass: Speed Without the Slop

Use AI for speed without the AI smell — a content system that still sounds like a person with an opinion.

  • AI speed, human voice
  • A repeatable system, not one-off posts
  • Copy that builds trust instead of spending it
Reserve a seat
AI Content Masterclass: Speed Without the Slop
Strategy first

Strategy first

Who you're writing for, and why

The anti-slop method

The anti-slop method

Kill the AI tells, hold your voice

Content ops

Content ops

Briefs, calendar, and approvals

The Masterclass

Turning AI from a sludge machine into a content engine

Designed for marketers and content teams who've found that cheap AI content is easy to spot — and that readers and search engines both punish it. This hands-on course builds a content system that uses AI for speed while keeping a human in the right places, so what you publish actually sounds like you and earns trust.

At a glance

How the course runs

Twice a year
Offline, in person
Max 5 participants
Personal 1:1 advisor · 1 month support

Programme

Two days, hour by hour

An intensive, in-person two-day programme.

Day 1

09:00 – 09:30
Welcome, introductions, and networking session.

09:30 – 12:00
AI Content Masterclass. Strategy, the human-in-the-loop AI workflow, and the anti-slop method.

12:00 – 13:00
Lunch Break.

13:00 – 15:00
Individual Consultations. 1:1 sessions on participants' content, voice, and workflows.

15:00 – 17:00
Voice & Anti-Slop Workshop. Hands-on building a voice guide and editing AI drafts to sound human.

Day 1

Day 2

09:30 – 10:00
Morning Coffee & Recap. Review of Day 1, participant questions, and industry trends.

10:00 – 12:00
Content Ops Workshop. Briefs, calendar, governance, and a repeatable production system.

12:00 – 13:00
Lunch Break.

13:00 – 14:30
AI for Marketing Productivity. Hands-on repurposing, research, and workflow automation with AI.

14:30 – 15:00
Closing Session & Action Planning. Key learnings, individual action plans, and next steps.

Day 2

Learning outcome

What you'll walk away able to do

By the end of the course, participants will leave with a content strategy, a documented voice guide, a human-in-the-loop AI workflow, and a content-operations system — plus at least one piece they'd be glad to publish.

About the programme

This is a highly intensive course that provides a deep, structured, hands-on overview of AI-assisted content and how to produce it at speed without losing your voice. We run it twice a year, offline only.

We leverage traditional approach and believe in the in-person collaboration, hands-on work and live brainstorming sessions. We avoid dependencies on internet quality, microphone setups, or other technical distractions, we focus on the quality of learning and interaction.

Group sizes are limited to a maximum of 5 participants to ensure a highly personalised experience. Each participant is assigned a personal advisor for 1:1 sessions, who will also remain available to answer questions for up to one month after the course.

In-person workshop

Reserve your seat on the next AI Content Masterclass