Marketing Automation Masterclass: From List to Pipeline
Turn a list into a pipeline — nurture that runs while you sleep and scoring that flags who's actually ready.
- Sequences triggered by behaviour, not the calendar
- Scoring that tells sales who's ready
- Emails that reach the inbox
Nurture that runs itself
The right email on the right behaviour
Deliverability
Out of spam, into the inbox
A clean handover
Marketing to sales, no leads dropped
What you'll learn
Day 1
09:00 – 09:30
Welcome, introductions, and networking session.
09:30 – 12:00
Marketing Automation Masterclass. Journey mapping, behaviour-based nurture, and lead scoring that means something.
12:00 – 13:00
Lunch Break.
13:00 – 15:00
Individual Consultations. 1:1 reviews of participants' automation, lists, and scoring.
15:00 – 17:00
Workflow Build Workshop. Hands-on building a live nurture workflow in HubSpot or Marketo.
Day 2
09:30 – 10:00
Morning Coffee & Recap. Review of Day 1, participant questions, and industry trends.
10:00 – 12:00
Deliverability & Segmentation Workshop. SPF/DKIM/DMARC, list hygiene, and segmentation that earns replies.
12:00 – 13:00
Lunch Break.
13:00 – 14:30
AI for Nurture. Hands-on AI send-time optimization, subject-line testing, and predictive scoring.
14:30 – 15:00
Closing Session & Action Planning. Key learnings, individual action plans, and next steps.
About the programme
This is a highly intensive course that provides a deep, structured, hands-on overview of marketing automation and lead nurturing, and how they turn a static list into pipeline. We run it twice a year, offline only.
We leverage traditional approach and believe in the in-person collaboration, hands-on work and live brainstorming sessions. We avoid dependencies on internet quality, microphone setups, or other technical distractions, we focus on the quality of learning and interaction.
Group sizes are limited to a maximum of 5 participants to ensure a highly personalised experience. Each participant is assigned a personal advisor for 1:1 sessions, who will also remain available to answer questions for up to one month after the course.
