Paid Ads: From Clicks to Revenue
Learn how to create, manage, measure, and optimize paid advertising campaigns that deliver real business results.
- Run Google Ads end to end
- Connect clicks to closed revenue
- Bring AI into your ad workflow
Clicks → revenue
Connect ad spend to pipeline and closed deals
Real measurement
Tracking, attribution, and CRM-backed reporting
AI-native advertising
OpenAI Ads and AI-assisted campaign workflows
What you'll learn
Day 1
09:00 – 09:30
Welcome, introductions, and networking session.
09:30 – 12:00
Paid Advertising Fundamentals & Google Ads Masterclass.
12:00 – 13:00
Lunch Break.
13:00 – 15:00
Dedicated 1:1 sessions to discuss business challenges
15:00 – 17:00
OpenAI Advertising Workshop. Hands-on workshop exploring AI-powered advertising tools.
Day 2
09:30 – 10:00
Morning Coffee & Recap. Review of key takeaways from Day 1.
10:00 – 12:00
Advanced Campaign Optimization Workshop.
12:00 – 13:00
Lunch Break.
13:00 – 14:30
AI for Marketing Productivity. Practical AI workshop.
14:30 – 15:00
Closing Session & Action Planning.
About the programme
This is an intensive course, structured and thorough, but designed to go deep rather than wide. We run it twice a year, in person only.
We deliberately stick to the traditional format: in-person collaboration, hands-on work, and live discussion. No dependency on internet quality, microphone setups, or other technical distractions, just full focus on learning and the people in the room.
Group sizes are capped at five participants to keep the experience genuinely personal. Each participant works with a dedicated advisor for 1:1 sessions, who stays available to answer questions for up to a month after the course ends.
