SEO & GEO Masterclass: Win Search and AI Answers

Get found in Google and in AI answers — and watch your competitors automatically while you're at it.

  • Show up in AI answers, not just blue links
  • SEO foundations worth keeping
  • A competitor dashboard that updates itself
Reserve a seat
SEO & GEO Masterclass: Win Search and AI Answers
SEO for 2026

SEO for 2026

What still works, minus the folklore

GEO

GEO

Get cited by ChatGPT and Perplexity

Competitive intel

Competitive intel

Share of voice, watched automatically

The Masterclass

Staying visible as search splits in two

Designed for marketers and content owners watching search split in two — Google on one side, AI answer engines on the other. This hands-on course covers the SEO foundations that still matter, generative engine optimization (GEO) to get cited by AI, and automated competitor tracking, so you stay visible no matter where people search.

At a glance

How the course runs

Twice a year
Offline, in person
Max 5 participants
Personal 1:1 advisor · 1 month support

Programme

Two days, hour by hour

An intensive, in-person two-day programme.

Day 1

09:00 – 09:30
Welcome, introductions, and networking session.

09:30 – 12:00
SEO & GEO Masterclass. The foundations that still work, plus how to get cited by AI answer engines.

12:00 – 13:00
Lunch Break.

13:00 – 15:00
Individual Consultations. 1:1 reviews of participants' sites, rankings, and AI visibility.

15:00 – 17:00
GEO & Structured Data Workshop. Hands-on structured data, entity SEO, and llms.txt, on real sites.

Day 1

Day 2

09:30 – 10:00
Morning Coffee & Recap. Review of Day 1, participant questions, and industry trends.

10:00 – 12:00
Competitive Tracking Workshop. Building an automated competitor and share-of-voice dashboard.

12:00 – 13:00
Lunch Break.

13:00 – 14:30
AI for Content & Research. Hands-on AI keyword research, clustering, and content briefs.

14:30 – 15:00
Closing Session & Action Planning. Key learnings, individual action plans, and next steps.

Day 2

Learning outcome

What you'll walk away able to do

By the end of the course, participants will be able to run a technical SEO audit, optimize for both Google and AI answer engines, build content clusters that rank, and stand up an automated competitor-tracking dashboard that runs without them.

About the programme

This is a highly intensive course that provides a deep, structured, hands-on overview of SEO, generative engine optimization, and competitive intelligence. We run it twice a year, offline only.

We leverage traditional approach and believe in the in-person collaboration, hands-on work and live brainstorming sessions. We avoid dependencies on internet quality, microphone setups, or other technical distractions, we focus on the quality of learning and interaction.

Group sizes are limited to a maximum of 5 participants to ensure a highly personalised experience. Each participant is assigned a personal advisor for 1:1 sessions, who will also remain available to answer questions for up to one month after the course.

In-person workshop

Reserve your seat on the next SEO & GEO Masterclass