Tracking & Site Health Masterclass: Data You Can Trust
Rebuild the measurement layer your whole budget rides on — clean tracking, real consent, and a fast, healthy site.
- Tracking you can actually read
- A consent setup that holds up
- Core Web Vitals back in the green
Tag setup you trust
GTM and server-side built so every tag has a reason
Compliance that holds
Consent Mode v2 and GDPR done the way it's meant
A faster, healthier site
Core Web Vitals diagnosed and fixed
What you'll learn
Day 1
09:00 – 09:30
Welcome, introductions, and networking session.
09:30 – 12:00
Tracking & GTM Masterclass. Container architecture, the dataLayer, server-side tagging, and measurement strategy.
12:00 – 13:00
Lunch Break.
13:00 – 15:00
Individual Consultations. 1:1 sessions to review participants' own containers, tracking setups, and measurement gaps.
15:00 – 17:00
Consent & Compliance Workshop. Hands-on Consent Mode v2 and CMP setup, with a walkthrough of what GDPR requires in practice.
Day 2
09:30 – 10:00
Morning Coffee & Recap. Review of Day 1, participant questions, and industry trends.
10:00 – 12:00
Conversion Recovery & Site Health Workshop. Recovering lost conversions, Core Web Vitals, and accessibility, on real sites.
12:00 – 13:00
Lunch Break.
13:00 – 14:30
AI for Tracking. Hands-on AI-assisted auditing, documentation, and anomaly detection.
14:30 – 15:00
Closing Session & Action Planning. Key learnings, individual action plans, and next steps.
About the programme
This is a highly intensive course that provides a deep, structured, hands-on overview of measurement, tracking, and site health, and how they underpin every marketing decision. We run it twice a year, offline only.
We leverage traditional approach and believe in the in-person collaboration, hands-on work and live brainstorming sessions. We avoid dependencies on internet quality, microphone setups, or other technical distractions, we focus on the quality of learning and interaction.
Group sizes are limited to a maximum of 5 participants to ensure a highly personalised experience. Each participant is assigned a personal advisor for 1:1 sessions, who will also remain available to answer questions for up to one month after the course.
